Intent Signals™
Stop marketing to window shoppers. Start reaching people ready to buy.
You’ve been sold a lie about “intent data.” Someone clicks on a Ferrari ad, and suddenly they’re in your “high-intent” audience—even though they’re browsing from their basement apartment with zero chance of buying.
The result? You’re burning through your budget reaching millions of dreamers while missing the few thousand actual buyers.
Here’s the problem with traditional intent targeting:
Out of every 100,000 people flagged as “interested” in a Ferrari, maybe 1-5 will actually buy one. The rest? Just browsing. Yet you’re paying to reach all of them.
Intent Signals changes the game.
Reach buyers, not browsers. We separate genuine purchase intent from casual interest, so your ads reach people who are actually in the market—not just in the mood to look.
Slash your wasted spend. Why pay to reach 365 million “Ferrari intenders” when only 5,000 Ferraris sell annually? Get precision that matches reality, not inflated audience counts.
Target as broad or narrow as you need. Go after everyone searching “used cars” or drill down to prospects specifically researching “Hyundai Kona.” Your choice, your control.
Keep your message local. Target nationwide, by state, by city, or down to specific zip codes. Every dollar goes where it can actually convert.
The advantage is simple: While your competitors waste money on people who’ll never buy, you’re investing in the small percentage who will. Better audiences. Lower waste. Higher returns.
Stop guessing. Start knowing.
HOW INTENT SIGNALS™ WORKS
With Intent Signals, web behavior is coupled with semantic intent analyzed via a large language model (LLM) to determine if prospects online are interested in purchasing or if they’re just browsing.
Prospects are then categorized into preset purchase intent topics defined to specifically target each prospect.
You simply select the categories you want to target, which include general searches such as “used cars” or more narrow topics such as “Hyundai Kona”.
Next you select the geographic regions, from nationwide down to the zip code level, that you want your message or offer delivered. This ensures your marketing dollars are being used as efficiently as possible.